About Us

The Blue Monarch Management company and brand are inspired by the formative work of Edward Lorenz, who developed the early models of the phenomenon known as The Butterfly Effect. His disciplined approach and intuition as a scientist and mathematician enabled him to find new insights where prevailing theories and inertia opposed him. At Blue Monarch we find as much inspiration in his tenacity for new insights as in the actual model itself.

The notion that a dramatic chain of events can emanate from a tiny point of inflection is as true in business as it is in science. Chaos can emerge to manifest overwhelming outcomes. In business, technology, science and in life, the rate of change has never been so rapid as now. The added uncertainties arising from geopolitical conflict, globalization, climate change and systemic inequities urgently demand new approaches. Blue Monarch brings diverse perspectives to our work across stakeholders, sectors, industries and regions to unlock new ways of thinking and to find new solutions that achieve sustainable change … something, we believe, Edward Lorenz would recognize and appreciate.

Our Focus

Innovation

We are curious and creative. We are multidisciplinary. We embrace ambiguity. We listen, learn, test and iterate. The methodologies and approaches we embrace create for our clients entirely new and valuable experiences and outcomes.

Systems Thinking

We embrace the big picture perspective, and balance short term needs against long term implications. We strive to solve more than the problem in front of us to generate a greater impact than could have been imagined.

Sustainability

We seek solutions which balance financial viability with enhanced benefits to the community and to the wider society, all in recognition of the larger constraints of our natural world.

Meet The Team

Passionate Personalities, Inquisitive Minds

David Ruhlen

Director Commercial Strategy
Drawing on his extensive experience in both business development and operations, David oversees our commitment to creating a truly meaningful, higher order experience for all stakeholders of Blue Monarch Management, adding inspiration and creativity to our brand and client engagement.

David Ruhlen

Director Commercial Strategy

Jeff Peterson

Chief Executive Officer
Jeff Peterson is Blue Monarch Management’s Founder and CEO. He speaks professionally on topics related to business transformation, global supply chains, and transportation trends, teaches the Business Capstone course at SAIT, and Chairs the Board of Directors of the Institute of Certified Management Consultants of Alberta.

Jeff Peterson

Chief Executive Officer

Kathleen Thibault

Executive Assistant
A highly experienced office management professional with an entrepreneurial background, Kathleen provides key support to the CEO and our Leadership Team to manage our Calgary office operations, managing scheduling and contracts to deliver superior customer experiences.

Kathleen Thibault

Executive Assistant

Naman

Business Analyst
As a Business Analyst, Naman brings a wealth of experience & strong domain knowledge in leading organizational and departmental projects including laying/defining Data Framework/Policy, developing strategic roadmaps, project outlines and detailed action plans for business growth.

Naman

Business Analyst

Alvin Pyke

Management Consultant
Alvin is a recognized leader in the fields of digital technology, project management, business operating systems and leadership development. A serial entrepreneur with a keen eye for improvement & innovation, Alvin is working toward his CMC, ICD.D and eMBA certifications to help organizations thrive in times of change & transformation.

Alvin Pyke

Management Consultant

We’re always looking for great people.
If you are passionate about helping organizations move through
complex change, if you possess a progressive and inquisitive mind,
if you delight in delighting your clients and partners, we’d love to meet you.

Blue Monarch Management and its professional staff
follow the Standards and Professional Code of Conduct prescribed
by the Canadian Association of Management Consultants (CMC-Canada).

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