About Us

The Blue Monarch Management company and brand are inspired by the formative work of Edward Lorenz, who developed the early models of the phenomenon known as The Butterfly Effect. His disciplined approach and intuition as a scientist and mathematician enabled him to find new insights where prevailing theories and inertia opposed him. At Blue Monarch we find as much inspiration in his tenacity for new insights as in the actual model itself.

The notion that a dramatic chain of events can emanate from a tiny point of inflection is as true in business as it is in science. Chaos can emerge to manifest overwhelming outcomes. In business, technology, science and in life, the rate of change has never been so rapid as now. The added uncertainties arising from geopolitical conflict, globalization, climate change and systemic inequities urgently demand new approaches. Blue Monarch brings diverse perspectives to our work across stakeholders, sectors, industries and regions to unlock new ways of thinking and to find new solutions that achieve sustainable change … something, we believe, Edward Lorenz would recognize and appreciate.

Our Focus

Innovation

We are curious and creative. We are multidisciplinary. We embrace ambiguity. We listen, learn, test and iterate. The methodologies and approaches we embrace create for our clients entirely new and valuable experiences and outcomes.

Systems Thinking

We embrace the big picture perspective, and balance short term needs against long term implications. We strive to solve more than the problem in front of us to generate a greater impact than could have been imagined.

Sustainability

We seek solutions which balance financial viability with enhanced benefits to the community and to the wider society, all in recognition of the larger constraints of our natural world.

Meet The Team

Passionate Personalities, Inquisitive Minds

Mark van der Meer

Director Consulting Operations
As a Senior Advisor in science and technology, Mark breaks down complex problems through critical inquiry, analysis, process design and automation. He applies LEAN & Six Sigma practices to build visibility into client operations and financial performance.

Mark van der Meer

Director Consulting Operations

David Ruhlen

Director Commercial Strategy
Drawing on his extensive experience in both business development and operations, David oversees our commitment to creating a truly meaningful, higher order experience for all stakeholders of Blue Monarch Management, adding inspiration and creativity to our brand and client engagement.

David Ruhlen

Director Commercial Strategy

Jeff Peterson

Chief Executive Officer
Jeff Peterson is Blue Monarch Management’s Founder and CEO. He speaks professionally on topics related to business transformation, global supply chains, and transportation trends, teaches the Business Capstone course at SAIT, and Chairs the Board of Directors of the Institute of Certified Management Consultants of Alberta.

Jeff Peterson

Chief Executive Officer

Erin Melnychuk

Director Consulting Operations
Blue Monarch helps organizations manage change – to foresee and embrace and respond to new challenges, both now and into the future. Erin will advance these outcomes by helping our clients facilitate their change journeys to create a more inclusive and sustainable world where people, communities, and the planet flourish.

Erin Melnychuk

Director Consulting Operations

Jeremy Erickson

Management Consultant
As a Management Consultant with over ten years’ experience in both Canada and the United States, Jeremy has augmented his advisory skillset with management roles in the structural engineering design and hospitality industries, affording him valuable insights in team development.

Jeremy Erickson

Management Consultant

Vincent Vanynh

Management Consultant
As a PMP-Certified Project Manager with over a decade in customer service, project management, client relations and process-related business development strategies, Vincent is a digital native with a proven capacity to translate technology requirements into business needs.

Vincent Vanynh

Management Consultant

Franc Cioffi

Management Consultant
An experienced and multi-dimensional management consultant & private-sector professional, Franc has consistently led diverse projects to successful outcomes, managing strategic planning, continuous improvement, and business transformation initiatives for his clients and companies.

Franc Cioffi

Management Consultant

We’re always looking for great people.
If you are passionate about helping organizations move through
complex change, if you possess a progressive and inquisitive mind,
if you delight in delighting your clients and partners, we’d love to meet you.

Blue Monarch Management and its professional staff
follow the Standards and Professional Code of Conduct prescribed
by the Canadian Association of Management Consultants (CMC-Canada).