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What Is Organizational Development and the Value It Brings to Business

By Tatjana Ilic-Balas, PhD, CPHR 

Organizational Development (OD) is a systematic and evidence-based approach aimed at increasing an organization’s effectiveness and capacity to change through the development and implementation of processes, systems, culture, and structure, all aligned with the organization’s strategic objectives. OD takes a systems-based approach to improving organizational effectiveness (financial performance, business outcomes, employee engagement), starting with an assessment of current state, then design and the introduction of initiatives and changes, followed by the measurement of impact and results, and change reinforcement and continuous improvement. Organizational development is different from incidental changes in organizations, in that it is intentional and planned and allows the organization to assess, better understand, and improve its functioning and achieve its goals. 

The types of initiatives and interventions undertaken as a part of Organizational Development efforts include change management, organization design and restructuring, process improvement, team effectiveness interventions, climate and culture interventions, leadership development, individual development interventions, work design and job enrichment, HR and talent interventions. Let’s delve into where some of the specific OD interventions would help businesses and leaders. 

Team Effectiveness and Performance 

If you notice that a team or group in your organization is not progressing or performing well or not aligned in their efforts, here are possible solutions/interventions to consider:  

  • Align the Team around Common Purpose and Define Clear Roles. Sometimes team members are not clear on what their unified purpose is or how what they do contributes to the purpose. As a result, you may observe the team not engaging in the ‘right’ activities, too much time is being spent on ‘unproductive’ activities, related work activities are not being coordinated among team members or there is duplication of efforts. Ensuring that teams are aligned around a unified purpose and objectives, and defining each team members’ role clearly, increases the team’s clarity, focus, and engagement, which improves motivation and performance.  
  • Build Trust among Team Members. To work well together and perform effectively and efficiently, teams need to build trust proactively (whether they are new or have been affected by changes). Apart from spending time together engaging in social activities as a team, leaders and teams can engage in setting expectations, understanding work needs and helping set team direction – which, if developed over time, can help the team build trust and create a better climate for interpersonal risk-taking. Effective teams have members who trust each other and feel like they can communicate openly and honestly and be heard and valued by others. Without trust, decision-making and problem-solving in teams may be slow and ineffective, as team members may use too much time trying to discern others’ true motives and are unlikely to engage in productive conflict, necessary for better solutions and outcomes.   
  • Effectively Include & Challenge Each Other for Improved Innovation and Outcomes. Teams that know how to resolve conflicts constructively are more resilient and can focus on their shared goals instead of getting sidetracked by disagreements. This is particularly important in diverse teams or in high-pressure environments. 

Leadership Effectiveness 

If there are opportunities for leaders to inspire better performance and/or motivation among others, here are possible options to consider to improve leadership effectiveness: 

  • For Improved Outcomes, Increase Leaders’ Awareness of Their Style and Impact. Often leaders are not fully aware of how their style affects others, especially under pressure. Increasing awareness of their style can help a leader better adapt and navigate high-pressure situations while fostering strong relationships. OD offers interventions such as 360 assessments, coaching, leadership development and other solutions that allow leaders to increase their self-awareness and better adapt their style, inspire trust, which directly impacts team morale and productivity. 
  • Driving Accountability Improves Performance and Engagement through Ownership. Leaders who are equipped to hold themselves and their teams accountable create a culture of responsibility, setting a standard for performance. This not only drives individual and team success, but also accelerates the organization’s strategic initiatives and overall growth. Without accountability, however, progress might stall.  
  • Build Key Leadership Skills Required to Inspire Others & Execute the Vision. OD helps in developing leadership skills that are aligned with the organization’s values and vision. These include giving and receiving feedback, having coaching conversations, driving progress and accountability, leading effective teams, managing change and conflict. Continuous leadership development and upskilling ensures that leaders can effectively manage teams, drive change, and foster a positive work culture. 

Organizational Change: 

If changes that you are implementing in your organization (e.g., technology or systems, processes, restructuring) are not being adopted or having the intended impact within the organization, here are some options to consider: 

  • Communicate so Employees Understand the Vision and the Why Behind the Change. Although initial communication about the change is consistently done by most, organizations often underestimate efforts required to communicate the why and vision for the change when people were not involved in a change from the start. Although announcements via email and at town halls certainly help communicate the change, two-way engagements with stakeholders go further in addressing questions and concerns that arise during organizational change. 
  • Develop Stakeholder Understanding and Engagement Plan. For an organization-wide change to be successful, change sponsors, champions and early adopters are required across the organization to advocate for the change. Additionally, to the extent possible, it is important to involve,  in the change plan,  people who will be impacted by the change through stakeholder engagement, coaching or other means. People will tend to both understand and adopt changes which they help create. Effective ways to engage key stakeholders in a change include information sessions and workshops, one-on-one coaching, mentoring & Q&A sessions, and other. 
  • Does the organization/business have a culture that will support the change? Sometimes the environment within the organization (including tacit norms, practices that exist) are not conducive for the change to be successful – in which case this may need re-alignment before proceeding with implementing the change. Unfortunately, as leaders and employees have sometimes been embedded within this environment for years, they may not be aware that it is even present or the degree to which it influences everyone’s behavior. For this reason, the best way to uncover aspects of the culture that aren’t conducive to supporting the change is to have an external advisor or consultant do as assessment.  
  • Consider and Build the Skills, Knowledge, Mindsets to make the change successful. 

Talent Management & Development Initiatives: 

If a business is experiencing difficulties with attracting and/or retaining the right talent, here are some options to consider: 

  • Implement Continuous Performance Review Conversations & Cascading Processes. By adopting a process to align team and individual goals with organizational objectives, businesses can ensure that all team members are working on the right things and supporting the organization’s strategic direction. Goal and expectation-setting and regular performance conversations help people progress in the right direction and create a high-performance culture. Regular performance reviews, coaching, and feedback help employees understand their strengths and areas for growth, enhancing their contribution. 
  • Employ Year-Round Career and Development Planning to Continuously Improve Performance & Effectiveness. Tools such as development goals and career plans allow employees and leaders to identify and develop key skills for future organizational success and provide targeted training programs, on-the-job and social learning that empower employees to grow in their roles, increasing their effectiveness and satisfaction. 
  • Implement a Strategic Succession Planning Process instead of Replacement Hiring. Build internal bench strength through various activities to identify and develop people/leaders with potential for greater future impact. Develop a plan for future leadership needs, reducing disruption when key leaders retire or leave. This ensures the company can maintain business continuity with the right people in place. 

How OD and Talent Management Deliver Value to Businesses 

Here are benefits of OD and talent interventions and the value they deliver to businesses: 

Alignment of Strategy and People. When OD and Talent Management work together, organizations can ensure that their strategic goals are supported by the right people, processes, and culture. This alignment drives better business outcomes and ensures that employees are invested in the company’s long-term success. 

Enhanced Organizational Efficiency and Competitiveness.: OD helps streamline processes and improve communication across teams, leading to better decision-making, faster execution, and reduced operational bottlenecks. Organizations that manage talent well have a distinct competitive advantage, as they are more likely to innovate, adapt, and outperform their competition due to the expertise and capabilities of their people.  

Performance Optimization.: By aligning individual goals with organizational objectives, talent management fosters a high-performance culture. Performance review processes and frameworks can help employees set the right goals, make progress and develop their strengths and areas for growth, can enhance the output and performance of the entire organization through increased individual effort and contribution. 

Effective Change Adoption & Sustainment. Companies are constantly facing change—whether it’s due to technology, market shifts, or internal restructuring. OD equips organizations with the tools and frameworks to manage transitions effectively, ensuring smooth adoption of changes. 

Improved Employee Engagement, Experience and Retention. By focusing on organizational culture and work environments, as well as on developing people and their careers, OD and talent programs lead to enhanced employee engagement, experience, as well as retention. Happy, engaged employees are more productive, loyal, and likely to stay with the company long-term. Employees who feel that the organization is evolving in a positive direction are more likely to stay motivated and productive. 

Innovation and Agility. : OD supports an environment that encourages creativity and adaptability, helping organizations stay competitive and responsive to changes in the market or industry. 

Increased Organizational Competitiveness. Organizations that manage talent well have a distinct competitive advantage, as they are more likely to innovate, adapt, and outperform their competition due to the expertise and capabilities of their people. 

Organizational Development isn’t just a nice-to-have—it’s a strategic imperative. Whether you’re navigating change, building high-performing teams, or preparing future leaders, Blue Monarch Management partners with you to design and implement the solutions that drive results. Let’s talk about how OD can work for your organization. 

About the Author

Tatjana Ilic-Balas is a Management Consultant at Blue Monarch Management with over 15 years of experience in energy industry, public sector, consulting & post-secondary in Talent Management, Organizational Development & Effectiveness; I specialize in leadership & team development, organizational change & talent transformation, performance, engagement & inclusion. I’m passionate about helping leaders, teams and organizations continuously develop, adapt and enhance their performance and effectiveness, and I bring my strategic thinking, creative problem-solving, agility & learning orientation to everything I do. At Blue Monarch Management, my focus is on Human Capital Management consulting and organizational transformation, ensuring that leaders, teams and organizations achieve success and are effective in their efforts to change, transform, and grow.Throughout my career, I’ve worked in energy industry (oil and gas), public sector (federal and municipal government, consulting, and post-secondary in various Talent & Organizational Development & Effectiveness advisory and leadership roles, gaining expertise in talent management and HR audit & strategy, leadership development & succession, change leadership & management, team effectiveness, performance management, career development & mentoring, diversity and inclusion, and other. Some of my proudest achievements include launching an Organization Development (OD) area and strategy with 5 pillars in an energy organization,launching a DEI strategy and advisory council in a federal government organization, building a culture and talent strategy for a municipal client, and building a new structure and people plan for a Canadian university, all of which have helped me grow as a professional. I thrive on solving complex organizational and talent problems, driving growth and development in others, driving innovation in Human Capital Management & Talent & OD strategy, processes, programs. I earned my Master’s and PhD degrees from The University of Western Ontario and have continued expanding my knowledge through PROSCI, Organization Design and Insights certifications, CPHR designation, as well as OD Network and other professional memberships. I believe in continuous learning and professional growth through experience, communities, and structured learning, always staying ahead in OD field to bring the best to my work.At Blue Monarch Management, I’m dedicated to talent and business growth and transformation, and I use my passion and expertise to drive success. Let’s connect! Feel free to reach out to me on LinkedIn to discuss opportunities to collaborate on talent transformation, organization change and redesign and/or leadership and team development.

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